Wieland Guenzel is the Head of New Media at 90elf, Germany's football radio, operated by REGIOCAST DIGITAL GmbH in Leipzig.Wieland Guenzel is primarily responsible for the following task areas: Implementation of strategic brand management in new media / online; Product-related developments of multi-platform strategies; design, implementation and monitoring of web & mobile projects; Connecting existing contents to new technologies; Working with various content management systems; Gatekeeper and quality control of external contacts and agencies; Creation and support of tracking and reporting processes; Budget planning and controlling; Management of agencies, service providers and employees;...Wieland Guenzel is a "digital native" and accompanied with 90elf especially the digital changes in recent years and led for example since 2009 the 90elf App for iPhone and Android to one of the most successful football apps throughout the German market (topranked over-all, August 2012).

mobile, iOS, Android, Websites, new media